Privacy Policy

Metallic Ladder Operations LLC ("Metallic Ladder," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, www.metallicladder.com, request a quote, contact our team, or otherwise interact with our products and services.

1. Information We Collect

We collect information you provide directly, information gathered automatically through website technologies, and information received through our business service providers.

Information you provide may include your name, company name, email address, telephone number, mailing address, product interests, project specifications, quote requests, and other information submitted through our website or communications.

Information collected automatically may include your IP address, browser type, device information, operating system, website pages visited, referral sources, approximate geographic location, advertising identifiers, and interactions with website content.

We may associate website activity and advertising attribution information with contact records when visitors submit forms or otherwise identify themselves.

2. How We Use Your Information

We may use personal information to:

  • Respond to inquiries and provide product quotations.

  • Manage customer relationships and sales opportunities.

  • Process orders and provide customer support.

  • Improve website functionality and user experience.

  • Analyze website traffic and visitor engagement.

  • Measure advertising performance and marketing conversions.

  • Attribute leads, inquiries, proposals, and sales to marketing channels.

  • Deliver relevant marketing communications and advertising.

  • Maintain business records and comply with legal obligations.

  • Protect our website, customers, and business operations.

3. Cookies and Tracking Technologies

Our website uses cookies, pixels, tracking tags, and similar technologies to support website functionality, analyze visitor behavior, measure advertising performance, and manage marketing attribution.

These technologies may include:

Google Analytics: Used to measure website traffic, visitor engagement, page interactions, and other website performance indicators.

Google Ads: Used to measure advertising conversions, identify traffic originating from Google advertising campaigns, and support advertising optimization and remarketing where enabled.

Google Tag Manager: Used to manage and deploy website tracking technologies.

WebTraxs: Used for business website visitor identification, website engagement analysis, and sales intelligence. Depending on the information available through the service, WebTraxs may help identify organizations visiting our website.

HubSpot: Used for customer relationship management, contact form processing, lead management, marketing attribution, and tracking customer interactions with our business.

Cookies and similar technologies may be classified as essential, analytics, functional, or advertising technologies.

You may control certain cookies through your browser settings and, where available, through our website's cookie preference controls. Where legally required, we will obtain consent before activating nonessential tracking technologies.

4. Advertising Attribution and Customer Relationship Management

Metallic Ladder uses Google Ads, Google Analytics, WebTraxs, and HubSpot to better understand how potential customers discover and interact with our business.

When visitors arrive through advertising campaigns, our website may collect advertising identifiers, including Google Click IDs (GCLIDs), campaign parameters, and other tracking information.

When a visitor submits a contact form or requests a quotation, this information may be associated with the visitor's contact record in HubSpot.

We use this information to:

  • Identify the marketing channels generating customer inquiries.

  • Attribute contact form submissions and quotation requests to advertising campaigns.

  • Measure advertising-generated leads and sales opportunities.

  • Evaluate proposals, sales outcomes, and marketing effectiveness.

  • Improve advertising targeting and campaign performance.

  • Maintain accurate customer and prospect records.

HubSpot may also maintain records of communications, inquiries, contact activity, and sales interactions.

Information collected through these systems may be processed by the relevant technology providers in accordance with their contractual obligations and applicable privacy policies.

5. How We Share Information

We do not sell personal information in exchange for money.

We may share information with service providers that support our business operations, including:

  • Google, for website analytics and advertising measurement.

  • HubSpot, for customer relationship management and lead tracking.

  • WebTraxs, for business visitor identification and website analytics.

  • Website hosting and technology service providers.

  • Marketing and advertising service providers.

  • Professional advisors and other operational vendors.

  • Government authorities when disclosure is legally required.

Certain advertising-related disclosures may be considered a sale, sharing, or use for targeted advertising under applicable privacy laws, even when no monetary payment is involved.

Where required by law, we provide applicable rights to opt out of these activities.

6. Data Retention

We retain personal information for as long as reasonably necessary to manage customer relationships, respond to inquiries, maintain business records, measure marketing performance, fulfill contractual obligations, and comply with applicable laws.

Information that is no longer needed will be deleted, anonymized, or otherwise securely disposed of in accordance with our data retention practices.

7. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, misuse, disclosure, alteration, or destruction.

Although we take reasonable precautions, no website, electronic transmission, or data storage system can be guaranteed completely secure.

8. Your Privacy Rights and Cookie Choices

Depending on your location and applicable privacy laws, you may have the right to:

  • Request access to personal information we maintain about you.

  • Request correction of inaccurate information.

  • Request deletion of personal information, subject to applicable exceptions.

  • Request information about how your information is used or disclosed.

  • Opt out of certain targeted advertising, sales, or sharing of personal information.

  • Withdraw consent for certain processing activities.

  • Appeal certain privacy decisions where required by law.

You can manage cookies through your browser settings or any cookie preference controls made available on our website.

You can also manage certain Google advertising preferences through Google My Ad Center.

To submit a privacy request, contact sales@metallicladder.com. We may need to verify your identity before processing certain requests.

We will not unlawfully discriminate against individuals for exercising their applicable privacy rights.

9. Marketing Communications

We may contact customers and prospective customers regarding product inquiries, quotations, services, and relevant business offerings.

Where required, we obtain appropriate consent before sending promotional communications.

You may unsubscribe from promotional emails using the unsubscribe link in those communications or by contacting us directly.

10. Third-Party Websites

Our website may link to external websites and services. Metallic Ladder is not responsible for the content, security, or privacy practices of third-party websites.

We encourage visitors to review the privacy policies of those websites before submitting personal information.

11. Children's Privacy

Our website is intended for commercial customers, business professionals, and individuals interested in our products.

We do not knowingly collect personal information from children under 13. If we become aware of such collection without appropriate authorization, we will take reasonable steps to delete the information.

12. International Visitors

Our business operates in the United States. Information collected through our website may be processed or stored in the United States or other locations where our service providers operate.

We will handle international data transfers in accordance with applicable legal requirements.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business practices, technology, or legal obligations.

Any updates will be reflected by revising the effective date at the beginning of this policy.

We encourage visitors to review this page periodically.

14. Contact Us

For questions about this Privacy Policy, your personal information, or your privacy rights, please contact:

Metallic Ladder Operations LLC

41 S Washington Street
Randolph, NY 14772
United States

Email: sales@metallicladder.com
Phone: 1-800-532-3557
Website: https://www.metallicladder.com/